Summer Rush Is Here!

The Summer rush is here! We have extended our lead-time for the foreseeable future to 3 weeks. Any orders placed the week of May 16-20, 2016 will not be shipping until mid-June. Lets plan accordingly and get those orders in as soon as possible!

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Come See Us At CABDA

If you’re one of the 1,000+ attendees at this year’s CABDA Expo make sure you stop at our booth. This year, we went a little crazy and expanded our booth so we could show Midwesterners our latest displays. We’re located at H5/6…right across the aisle from the Concessions (which works out perfectly our sales person who’s 7 months pregnant)! Plus, we might even have a few show racks available at the end of the show for purchase so come check us out in between bites of Giordano’s Pizza!

Holiday Hours

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Rudy Rack will be closed Monday, December 21 through Friday, January 1st.

All orders with 2015 delivery dates must be placed by Monday, December 7th. Call us if you have any questions! 1-800-434-6442

Retail Remodel Project = Increased Sales

This past Spring, Bicycle Retailer launched it first ever Retail Remodel Project where bike shops nationwide got the chance to win a free face-lift. Now Bikes and Fitness in St. Paul was chosen as the 2015 recipient. Among all of the changes made, bicycles were removed from the ceiling to be displayed on Rudy Racks. And according to a recent article in BRAIN’s October 1, 2015 issue, the store has seen an increase in bike sales ever since! “Project sponsor Rudy Rack supplied racks to get bikes off of the ceiling and help focus Now Bikes’ assortment more effectively. As a result, bike sales have grown 13 percent.”

To finally have numbers to back up our claims is very exciting and we’re thrilled to learn our products help retailers like yours become more profitable. Not only can you increase inventory volume on the sales floor with our racks, but organizing the bikes makes them more visible; which in turn makes them more appealing to your customers.

We’re always coming up with new ways to display bikes and accessories and we’re excited for the changes ahead in 2016. Like us on Facebook to stay up-to-date and be the first to know when new products are released.

Bicycle Retailer is now accepting applications for the 2016 Retail Remodel Project. Go to their website for more information.

Below: Now Bikes and Fitness before the Remodel Project

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Below: Now Bikes and Fitness after the Remodel Project

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Introducing our Stand Up Cradle for Fatbikes!

We have another solution for displaying your Fat Bikes! See it here first

The Fat Bike Cradle for our Stand Up works on your existing structure and slide – all you need is the cradle! It angles just like our standard cradle, but works with tire sizes ranging from 3-5″. Plus, since it works on our current structure, you can order as many Cradles as you need – or just get the entire structure!

Click here to see more

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Keep buyers interested!

Freshen your store regularly to keep buyers interested.

Move bike racks around at least once a year. Putting bikes in different areas will reinvigorate the space and might draw attention to bikes that previously went unnoticed.

Incorporate one or two new displays periodically. Whether it’s a new graphic or a new display rack, creating a new focal point doesn’t need to be expensive. Rudy Rack offers display racks for less than $300.

Use your vertical space to get more bikes on the floor! Purchasing displays that stack bikes while still displaying them effectively will help open up floor space, allowing customers to feel more comfortable in their shopping experience.

Make sure you are aware of your options. Bikes change and evolve every year. Bike racks do too! When you get a new type of bike or encounter a display problem, work with your display vendor to ensure they are displayed properly.

Stay updated by subscribing to Rudy Rack’s email list, liking us on Facebook or checking our website!

BRAIN’s Retail Remodel Project

“At Now Bikes, the three-bike feature displays were being used so frequently that they blended together without a clear story for the shopper. Integrating larger two-tiered Rudy Racks allowed Now to get more bikes off the floor and to use the three-bike feature racks the way they were intended – to highlight fewer bikes. This creates interest around highlighted bikes and makes them stand out.” From BRAIN’s 3 Dots’ Top 10 Retail Design Tips, May 15, 2015 publication.

In order to keep the same amount of bikes on the show floor (or ceiling!), 3 Dots removed most of the bikes hanging from hooks and displayed them on our 16-bike Straight Forwards, while using our 3-bike Highlighters as accents leading customers into the inventory aisles and through the store. And, as far as we know, Now Bikes was able to display the same amount of bikes as before…just with better visibility. Plus, tall customers can walk through the store without ducking!

Check out the rest of the articles in Bicycle Retailer or BicycleRetailer.com!