Retail Remodel Project = Increased Sales
This past Spring, Bicycle Retailer launched it first ever Retail Remodel Project where bike shops nationwide got the chance to win a free face-lift. Now Bikes and Fitness in St. Paul was chosen as the 2015 recipient. Among all of the changes made, bicycles were removed from the ceiling to be displayed on Rudy Racks.
BRAIN’s Retail Remodel Project
“At Now Bikes, the three-bike feature displays were being used so frequently that they blended together without a clear story for the shopper. Integrating larger two-tiered Rudy Racks allowed Now to get more bikes off the floor and to use the three-bike feature racks the way they were intended – to highlight fewer bikes.