Keep buyers interested!

Freshen your store regularly to keep buyers interested.

Move bike racks around at least once a year. Putting bikes in different areas will reinvigorate the space and might draw attention to bikes that previously went unnoticed.

Incorporate one or two new displays periodically. Whether it’s a new graphic or a new display rack, creating a new focal point doesn’t need to be expensive. Rudy Rack offers display racks for less than $300.

Use your vertical space to get more bikes on the floor! Purchasing displays that stack bikes while still displaying them effectively will help open up floor space, allowing customers to feel more comfortable in their shopping experience.

Make sure you are aware of your options. Bikes change and evolve every year. Bike racks do too! When you get a new type of bike or encounter a display problem, work with your display vendor to ensure they are displayed properly.

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BRAIN’s Retail Remodel Project

“At Now Bikes, the three-bike feature displays were being used so frequently that they blended together without a clear story for the shopper. Integrating larger two-tiered Rudy Racks allowed Now to get more bikes off the floor and to use the three-bike feature racks the way they were intended – to highlight fewer bikes. This creates interest around highlighted bikes and makes them stand out.” From BRAIN’s 3 Dots’ Top 10 Retail Design Tips, May 15, 2015 publication.

In order to keep the same amount of bikes on the show floor (or ceiling!), 3 Dots removed most of the bikes hanging from hooks and displayed them on our 16-bike Straight Forwards, while using our 3-bike Highlighters as accents leading customers into the inventory aisles and through the store. And, as far as we know, Now Bikes was able to display the same amount of bikes as before…just with better visibility. Plus, tall customers can walk through the store without ducking!

Check out the rest of the articles in Bicycle Retailer or BicycleRetailer.com!

 

 

The FatStack Saves Space

“The Rudy Rack Fat Stack has allowed us to command the customer focus that the burgeoning fatbike category deserves — in addition to allowing us to use our precious floor space more efficiently…” Dallas Perry, Bicycles Plus, TX

fatstack4 - bicycles plus As we all know, fat tire bicycles can take up a lot of showroom space. But, with Rudy Rack’s FatStack,   you can fit 6 bikes in the amount of space needed for 3. In just over 6 and a half feet, you can display six 4.0 – 5.0 fat bikes. And the second tier is at a reasonable height, allowing employees to take bikes on and off the rack.

If these bikes are flying off your floor and you can’t keep them in stock, we have other display options available, as well as individual trays for purchase. Filter your search by Fatbike on our Shop Page to see what we can do!